Metal fabrication manufacturer, Pomerania
A bilingual site the sales team can send.
- Sector
- Manufacturing and export
- Services
- Website copywriting, EN/PL localisation
- Duration
- 6 weeks
- Deliverables
- 6 pages in Polish, 6 in English, glossary
Context
- Buyers: distributors, not consumers.
- Sales cycle: months.
A family-owned fabrication company was selling to German and Scandinavian distributors from a Polish-only site, with an English PDF nobody could quote from. Engineers knew the products; nobody had time to explain them in words a buyer skims.
Approach
- We interviewed two engineers and the sales manager, 40 minutes each
- We wrote six pages in Polish: home, three capabilities, quality, contact
- Engineers fact-checked every technical claim before draft two
- We wrote the English pages as originals from the Polish, and built a glossary of 60 terms so 'spawanie' and 'welding' stayed consistent
- A second native reader reviewed the English
- Two revision rounds each language
Before and after
Before
- We offer a wide range of metal processing services using modern machinery.
After
- We cut, bend and weld stainless steel up to 12 mm, in runs from 20 to 2,000 parts. Drawings in, quote in two working days.
Before
- We offer a wide range of metal processing services using modern machinery.
After
- We cut, bend and weld stainless steel up to 12 mm, in runs from 20 to 2,000 parts. Drawings in, quote in two working days.
Sample specifics are illustrative, not client data.
Outcome
The sales team now sends a link instead of a PDF. Distributors read the same six pages in their language, and the engineers approved every line.
Client comment
Anna S., export manager, metal fabrication, Pomerania
The engineers checked every line and had almost no changes. The English pages read like ours, not like a translation. I send a link now, not a PDF.
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