Landing & sales pages
Your ads land on a page. Make it ask for one thing.
One landing page built around a single action, with three headlines to test. First draft in five working days.
From €590 net of VAT
Sample
Online language course.
Before
- Learn English with our innovative online platform. Our tailored solutions help you achieve your goals. Click here to learn more.
After
- Speak English at work in 12 weeks, or say what you want changed. Two live lessons a week with a teacher, 25 minutes each, at 7:00 or 19:00. First lesson free. Choose your time.
Before
- Learn English with our innovative online platform. Our tailored solutions help you achieve your goals. Click here to learn more.
After
- Speak English at work in 12 weeks, or say what you want changed. Two live lessons a week with a teacher, 25 minutes each, at 7:00 or 19:00. First lesson free. Choose your time.
Edit notes
- 'Innovative' and 'tailored' removed.
- The goal is specific and testable.
- 'Click here to learn more' becomes a choice.
Sample only; the course is fictional.
Three headline variants
- Speak English at work in 12 weeks
- Your next meeting, in English, without the dread
- 25 minutes, twice a week. That is the whole plan.
Who it is for
- Anyone paying for traffic: ads, email, launch
- Founders with a strong offer that reads vague
- Teams who guessed the headline once and never tested it
The problem
You pay for every click, and the page sends it away. The offer is buried under 'innovative' and 'tailored'. The headline was the first idea. The button says Submit. Copy will not repair a weak offer, slow traffic or a broken form, and we will say so in the kick-off call. What it can do is put the offer in the first line, remove everything that competes with the button, and give you three headlines so the test starts on day one.
What is included
- Turnaround: 5 working days
- Revisions: 2 rounds
- Delivery: Google Doc + DOCX
- One landing page, structured around a single action
- Three headline variants for A/B testing
- Subheads, benefit blocks, proof and objection handling
- Button and form microcopy
- A short note on what to test first
- Two revision rounds
Packages
The landing page is one page, one action, with headline variants. The long-form sales page is for higher-priced offers that need room for proof, price framing and objections.
-
Landing page (incl. 3 headline variants)
One page, one action, three headlines to test.
€590
-
Long-form sales page
Room for proof, price framing and every objection.
€1,050
Digital delivery (Google Doc + DOCX). 2 revision rounds included. Prices net of VAT; VAT is added at checkout.
How this service runs
- Offer interview (30 minutes on the offer, the buyer and the objections)
- Draft with three headlines
- Revision rounds, two
- Delivery with a test plan
Proof
Three headlines came with the page, so we tested from day one. The winner was the one I would never have picked.
Questions about this service
No. Nobody honestly can. Offer, traffic, price and design matter as much as words. We promise a clear page, three headlines and a note on what to test.
If the buyer decides in minutes and the price is modest, a landing page. If they compare, ask their boss or spend over about €500, the long-form sales page gives you room to answer.
No. You receive copy with a section-by-section structure for a designer or a page builder. We can review the finished page before it goes live if you send us a link.
Yes. Order the Copy audit first if you are unsure what is wrong. Otherwise brief us on the current page and we rewrite it.
Often bought with
-
Email & newsletters
The sequence that brings people to the page, and follows up after.
from €120
-
Website copywriting
When the landing page is one of ten and the whole site needs one voice.
from €390
-
Copy audit
Not sure the page is the problem? Have it marked up first.
from €190