Brand voice & messaging
Five writers, one page to sound like you.
A tone-of-voice guide built from your own texts, in English and Polish, with do and don't examples anyone can use on day one.
From €790 net of VAT
Sample
Don't: We leverage our expertise to deliver best-in-class solutions.
Do: We fix boilers, and we tell you the price before we start.
Don't: Dear valued customer, we are pleased to inform you...
Do: Hi Marek, your order is on its way.
Don't: Oops! Something went wrong!!
Do: That did not go through. Try again, or write to us and we will sort it.
Who it is for
- Teams where two or more people write for the company
- Founders working with freelancers, agencies or AI tools
- Companies about to rebuild the site or rebrand
The problem
Every new hire, agency and writing tool produces something slightly different. The site is formal, the emails are chatty, and the LinkedIn posts belong to someone else. Nobody wrote down how the company speaks, so every text is a new negotiation. We read what you already wrote, find the voice you use at your best, and put it on a few pages with examples: this, not that. In two languages, we show where the voice holds and where Polish needs something different.
What is included
- Turnaround: 10 working days
- Revisions: 2 rounds
- Delivery: Google Doc + DOCX
- Review of up to 10 of your existing texts
- Tone-of-voice guide of about 8 to 12 pages
- Do and don't pairs from your own material
- Word list: preferred, banned, and why
- How the voice changes by channel (site, email, social, support)
- Notes on how the voice behaves in Polish versus English
- Two revision rounds
Packages
The guide alone, or the guide plus a messaging workshop where we settle who you talk to, what you promise, and why anyone should believe it.
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Tone-of-voice guide
An 8 to 12 page guide built from your own texts.
€790
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Messaging workshop + voice guide
Two hours to settle what you say, then the guide.
€1,400
Digital delivery (Google Doc + DOCX). 2 revision rounds included. Prices net of VAT; VAT is added at checkout.
How this service runs
- Text review and short interview
- Workshop (workshop pack only: 2 hours, remote)
- Draft guide with examples
- Two revision rounds and delivery
Proof
Three of us wrote for the firm and we sounded like three firms. The voice guide is nine pages, and now a new hire can write in our voice in a week.
Questions about this service
No. It is built from your own texts and interviews. Two companies would never get the same guide.
It settles the argument before the guide: who the buyer is, your one promise, three proofs. The guide then describes how to say it.
Probably not. It pays off when a second writer, freelancer or tool joins in.
Yes. The do and don't pairs and the word list work as instructions for a tool as well as for a person. We still recommend a person edits the result.
Often bought with
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Website copywriting
Put the new voice to work on every page.
from €390
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Case studies & B2B
Proof documents in the voice you just defined.
from €480
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Copy audit
Not sure your voice is inconsistent? Get five pages marked up first.
from €190