Homeware e-shop, Baltic coast
Sixty products, no supplier text left.
Product pages rewritten in Polish, then written again in English for a new EN shop.
Read the caseProduct descriptions
Two hundred products, one shop's voice.
Descriptions that answer buyers' questions and are not copied from the manufacturer. From €12 a product, or 50 for €400.
From €12 net of VAT
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Product description
5 working days (up to 25 products)
€12
Minimum 10. Maximum 49.
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Bulk pack (50 products)
12 working days
€400
Packages
Buy by the product from ten upwards, or the 50-product pack at a lower rate. Both include the tone guide and category templates.
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Product description
A unique description per product. Minimum ten.
€12 / product
Minimum 10. Maximum 49.
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Bulk pack (50 products)
Fifty products at a lower rate: eight euros each.
€400
Digital delivery (Google Doc + DOCX). 2 revision rounds included. Prices net of VAT; VAT is added at checkout.
Who it is for
- E-shop owners with tens to hundreds of products
- Shops running on copied supplier text
- Catalogues with thin pages that do not rank
The problem
The same paragraph appears on your page and on six competitors' pages. Some products have a sentence, others a wall of specs, and half of them mention nothing a buyer asks: size, care, what is in the box. You do not have time to write two hundred descriptions. We do it the way an editor would: a tone guide and a template per category first, so product 1 and product 50 sound like the same shop. Volume, with an editor's standard.
What is included
- Turnaround: 5 working days (up to 25 products)
- Revisions: 2 rounds
- Delivery: Google Doc + DOCX
- A one-page tone guide and a template per category, agreed before writing
- A unique description per product: what it is, who it suits, key specs, care or use
- A short card line per product for listings
- A meta description per product
- Consistent formatting for import (CSV or Google Sheet, on request)
- Two revision rounds
Sample
Wool blanket.
Before
- Blanket 100% wool. Colour: grey. Size: 130x180. High quality product for your home. Suitable for every interior.
After
- A 130 by 180 cm blanket, big enough for two on the sofa, in undyed grey wool from Podlasie. It is heavy: about 1.6 kg. Warm without making you sweat, and it will pill a little in the first month, then settle. Machine wash at 30 degrees, wool programme.
Before
- Blanket 100% wool. Colour: grey. Size: 130x180. High quality product for your home. Suitable for every interior.
After
- A 130 by 180 cm blanket, big enough for two on the sofa, in undyed grey wool from Podlasie. It is heavy: about 1.6 kg. Warm without making you sweat, and it will pill a little in the first month, then settle. Machine wash at 30 degrees, wool programme.
Edit notes
- Specs kept, then turned into what they mean.
- 'High quality' cut; replaced with weight and an honest note.
- Care instruction included; it is the question buyers ask.
How this service runs
- Tone guide and templates (you approve one product first)
- Batch writing
- Two revision rounds on the batch
- Delivery as a sheet ready to import
Proof
Questions about this service
Setting up the tone guide and the templates takes the same time for 10 products as for 50. Below ten, the guide would cost more than the descriptions.
Yes. Send whatever you have: sheet, catalogue, links. We ask about gaps. We do not invent specs; if a fact is missing we flag it.
They will be unique and answer the questions people search with, which is what helps. We do not promise positions.
Yes, in batches. Send a brief with the catalogue size and we will reply with a fixed price and schedule.
Often bought with
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SEO blog & articles
Guides that bring the shop's category pages traffic.
from €130
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EN/PL localisation
The same catalogue, written again for the other language.
from €60
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Email & newsletters
Campaign emails that use the same voice as the product pages.
from €120